Alpha News

The Alpha Rebrand

23 May, 2022

Main Image for The Alpha Rebrand insight

2022 spells an exciting time at Alpha...

We’re rebranding!

You probably know all or some of the companies that have formed part of the Alpha group, but from today, you only have to remember one name – ALPHA!

We are uniting all of our companies under the Alpha brand, so - Alpha Office Furniture, Alpha Scotland, 1080°, Matrix and Parsons are all now simply Alpha. There is no change of ownership or personnel and the service and culture you have come to know will continue.

The rebrand is all part of consolidating our organisation, (which has grown organically over 50 years), into one coherent entity with a clear and unambiguous name that will take us into the next decades of growth and success.

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Our new logo incorporates the number 1 which reflects that we are a single, unified company of many facets with a very powerful blend of expertise and knowledge across furniture, fit-out and design.

50 years is an achievement in itself but we are ambitious and focused on the future as workplaces and work practices continually evolve, making our expertise even more valuable to those managing people and the spaces they occupy.

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Our smart new look, built on the foundation of Alpha’s 50 year heritage, is an outward signal of the considerable investment we have been making internally to develop our team’s strength and depth even further. Several new skill sets have been brought on board enhancing the capability and calibre of our team and our strengthened fit-out, and digital marketing capabilities, across our four locations, are an exciting new facet of the business.

So, it’s business as usual but with a little bit extra. You'll still be collaborating with the same people, providing the same great services but with the renewed vigour and enhanced presentation that we are committing to now and into the future.

We are excited to show you what THE POWER OF 1 will deliver and how we are helping to shape the future of interior spaces across the UK and Ireland. Follow our social channels to keep updated on all our news!


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