How to add the colour of the year to your workspace

4 January, 2023

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Viva Magenta. Pantone Color of the Year for 2023.

What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.

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Why add Viva Magenta to your workspace?

This vibrant and inviting hue was chosen to bring a unique sentiment of optimism and confidence into the world, encouraging everyone to embrace their individualism. It’s an intense shade that combines red with a hint of purple – perfect for adding a bold statement to any space.

At first glance, Viva Magenta may seem like an overpowering choice of colour for the workplace, but why not take a chance on something different? The colour is also perfect for making an impression in any office environment. With its bright and cheerful tone, viva magenta helps to energize the workspace and provide a sense of warmth and comfort. It can be easily incorporated into furniture, accessories, or even paint colour on the walls. This shade adds an element of playfulness which can be beneficial for boosting creativity and morale, while also promoting conversation and collaboration between coworkers.

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Tips on how to add this pop of vibrant colour to your space:

Viva magenta can be used to create dynamic accents in furniture pieces for the office. It can provide a refreshing burst against neutrals like whites or beiges and even complement other shades like blues or greens. For desks and chairs, there are plenty of options ranging from vibrant swivel chairs to edgy filing cabinets. And don’t forget about the small details—vases, lamps, artwork and plant pots—which can all make the difference in bringing out your desired look.

Adding touches of this vibrant hue in seating, desks, or other work surfaces can bring a sense of fun throughout the workspace.

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Overall, viva magenta is the perfect colour choice for any office space looking to create a professional yet playful environment. From making a statement as soon as you walk through the door to creating productive energy throughout – this vibrant colour could be just what your workspace needs this year.

Want to add this vibrant shade to your workspace to help give it a modern and inviting look? Contact us today for more information on how we can help you create your perfect office.

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In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman
Executive Director - Pantone Color Institute


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